The Difference Between Being Seen and Being Chosen
Every business owner wants more customers. So they advertise. They boost a Facebook post, run a Google ad, print a few flyers, and wait for the phone to ring. Sometimes…
Your Logo Is Not Just a Design — It’s Your Business Reputation
Many small businesses treat logo design as a quick task that needs to be done as cheaply and quickly as possible. A friend with basic design skills, a free logo…
Why Your “Cheap” Logo is Costing You Money
In the early days of starting a business in South Africa, every Rand counts. It’s tempting to head to a generic DIY app or hire the cheapest person you can…